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Science and the Environment

Springfield Businesses, Non-Profits Explore Using Twitter

The fairly new information source “Twitter” has been spreading around America, and much of the world. Whereas many people still have little to no idea what the popular blogging site is all about, you might be surprised who is starting to use it in the Ozarks, and for what purposes. KSMU’s Adam Hammons has more.

Whether it’s a celebrity promoting a new album or a news network talking about current events, Twitter has popped up as the new information speedway.

Over the past year, many organizations and businesses around Springfield have jumped on the Twitter bandwagon. Emily Handley, the district manager of the Candy House Chocolate Factory in Springfield, explains why her company started “tweeting,” as it’s called.

“It’s just been a new way for us to really get familiar with people in the society, people in the community, and just getting our product out there so it’s more accessible to people,” she said.

The Candy House even sends out coupons via Twitter.

For many businesses like the Candy House, Twitter is a cheap and fairly easy way to get information and advertising out to the public.

Local businesses aren’t the only ones making use of Twitter. For the Greater Ozarks Chapter of the American Red Cross, Twitter is a way to keep people updated immediately of important facts and events. Perry Elkins volunteers his time maintaining the Twitter account for the local Red Cross chapter.

“Twitter is all about what’s happening right now, what’s happening this afternoon, what happened this morning, what’s going to be happening tomorrow. So it’s much more current than the traditional news letter that comes out at the end of the month. But Twitter is much more about immediately getting the information out there,” he said.

In fact, he said he was “tweeting” while we were conducting this interview.

"So I'm going to say, 'What are you doing now?' which is the question that twitter asks, and we're going to say that we're visiting with Adam with KSMU about Twitter and uses of Twitter," he said.

Both the Candy House and the Red Cross use their Twitter accountsdaily, updating them and even answering questions.

There are many other organizations around Springfield that also use twitter. You can see who is and who isn’t by going to

For KSMU News, I’m Adam Hammons.