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Education news and issues in the Ozarks.

Just appointed to a task force? Here's how to make an impact through communication.

Our weekly program, Missouri State Journal, is a collaboration between KSMU Radio and Missouri State University. It's hosted and produced by MSU's Office of Strategic Communication, and it airs each Tuesday morning at 9:45 a.m.

Dr. Carrisa Hoelscher, director of graduate communicationstudies at Missouri State University, sets her target on competent communication to help others improve their skills.

She often examines tensions in collaborative communication, like in committees within the nonprofit or governmental sector.

"When you have these social issues, they're always political in nature," Hoelscher said. "If law enforcement agencies are sitting on a committee and education agencies are sitting on a committee, they don't necessarily want to address social problems in the same way. You've got to figure out a way to make changes that everybody agrees with, that are actually logistically feasible."

Hoelscher points out that if these small victories can’t be won, these task forces may dissolve.

"You see collaborations like this dissipate all the time, oftentimes, because of lack of time and resources. At other times, they're dissipating because you can't get to that agreement, which is frustrating from a social change perspective," she said. "One way to address that issue is to start couching your changes in, what we call in our field, strategic ambiguity."

Nicki received a Bachelor of Science and a Master of Business Administration from Missouri State in marketing, in 2002 and 2004 respectively. After gaining experience in writing, marketing, special event planning, fundraising and public relations, she returned to the university to work in the office of strategic communication. There she tells the university’s story by sharing the stories of individuals at Missouri State.
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