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Why California Drivers Are Slowing Down In Hayward

RENEE MONTAGNE, HOST:

Good morning. I'm Renee Montagne. Drivers in Hayward, Calif., are slowing down to actually read some offbeat new traffic signs. They're installed along the steep hill of Hayward Boulevard. Thirty-five miles per hour - it's a speed limit, not a suggestion. And to pedestrians - heads up, cross the street then update Facebook. A city spokesperson told Inside Bay Area News the idea is for people to do a double-take, presumably not for so long they take their eyes off the road. It's MORNING EDITION. Transcript provided by NPR, Copyright NPR.