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Structure of Google's IPO to Break with Convention

The upcoming initial public offering of stock planned by Google will break with market tradition. It will be a Dutch auction. That means anyone can place a bid for shares online, rather than a select few initial investors. It's an unconventional approach from an unconventional company. NPR's Elaine Korry reports.

Copyright 2004 NPR

Elaine Korry is an NPR contributor based in San Francisco. From August 2004-June 2007 she worked as an NPR senior reporter covering social policy for NPR, with a focus on education, and on the lives of the nation's most vulnerable citizens — the homeless, those living in poverty, working in low wage positions, and trying to find their way to a more stable life.